AFW Identity Brief
Only essentials

AFW Brand Identity — Quick Brief

Please select options where possible. If something isn’t listed, choose Other and add a short note. This form focuses only on what’s necessary to start the identity work.

✅ Thank you! Your brief was submitted successfully.

1) Contact

Required
Optional — helps for quick replies.

2) Brand Basics

Required

3) Style Direction

Required
Please pick 3–5 keywords.

4) What do you need in the identity?

Choose what you will actually use
Please select your needed items.
• Digital items: choose up to 6
• Print/production items: choose up to 6
If you need more items, write them in “Other” and we’ll confirm scope.
0 / 6 selected
0 / 6 selected

5) References (optional but helpful)

Links or names
If you have none, leave it blank.
Thank you — once submitted, I will start research + moodboard directions immediately.